App Overview:
Together with Weathertrends360, Seek's Tropical Systems & Sales weather impact app allows business users to forecast, quantify, plan, and execute emergency preparedness plans using the most advanced weather risk predictions and daily level sales performance data.
Built as a “multi-source” analytic application, sales data is seamlessly blended with a powerful 11-month forward-looking tropical storm risk risk index provided by WeatherTrends360 and historical daily weather data, to identify high-risk geographies for sales impacts, and quantify those impacts in dollar and unit volumes to elevate your financial and inventory forecasts.
App Benefits:
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Proactive Planning: Businesses can proactively plan and prepare for severe weather events by incorporating advanced weather risk predictions into their emergency preparedness plans.
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Risk Identification: The app helps identify high-risk geographies where severe weather events are likely to have a significant impact on sales, allowing businesses to focus their attention and resources accordingly.
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Quantification of Impacts: The app quantifies the impact of severe weather events on sales in terms of dollar and unit volumes, enabling businesses to understand the financial implications and make informed decisions.
Key Metrics:
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Sales: Dollar sales
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Storm Path: The path of the selected storm shown by latitude and longitude
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Impacted Store: Retail stores within a 100-mile radius of the storm lat and long
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Normal Sales Qty: Avg amount of units you would sell on any given day
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Surge Sales Qty: Amount of units sold during the storm period
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Storm Surge Ratio: Sales lift during the storm period
Actions You Can Take:
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Incorporate the advanced weather risk predictions into your emergency preparedness plans to proactively plan and prepare for severe weather events.
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Focus your attention and allocate resources to high-risk geographies identified by the app where severe weather events are likely to have a significant impact on sales.
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Use the quantification of impacts provided by the app (in terms of dollar and unit volumes) to understand the financial implications of severe weather events on your business.