App Overview:
For CPG Sales teams and Category Managers who are seeking to expand their Points of Distribution (PODs), Seek's Distribution Expander is the perfect solution.
Developed by industry experts, this app utilizes point-of-sale data to identify new store and distribution Center (DC) locations for expansion projects and anticipated sales based on current market velocities. With Seek's Distribution Expander, you can make data-driven decisions and optimize your expansion strategy for growth.
App Benefits:
New Revenue Opportunities: With a better understanding of new, highly valuable stores, CPGs can expand their product distribution strategically. New Customer Reach: Increase your customer base and boost revenue by expanding your store's footprint.
Key Metrics:
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Annual Dollar Opportunity: Revenue estimation for all expansion stores
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Avg Dollar Sales Velocity: Avg Sales velocity for your item for the current time period
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Max Dollar Sales Velocity: Max Sales velocity for your item for the current time period
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Tratied Stores: Count of stores your item is currently in
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Traited Distribution Centers (DCs): Count of DCs your item is in
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Non-Traited Distribution Centers (DCs): Count of stores that your item is not currently in
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Non-Traited Expansion Stores: Count of stores that your item is not in
Actions You Can Take:
Expand your distribution with intent: With the Distribution Expander app, not only can you understand what stores you're not in, but you can expand based on current market performance, target the highest-value store locations first, then plan & and predict New Revenue Growth: With your current sales velocity as a guide, analyze the potential annual revenue opportunity for each new POD and develop a plan to drive revenue growth.